By Malcolm Gladwell

ISBN-10: 0316172324

ISBN-13: 9780316172325

In his landmark bestseller The Tipping element, Malcolm Gladwell redefined how we comprehend the area round us. Now, in Blink, he revolutionizes the way in which we comprehend the realm inside. Blink is a ebook approximately how we expect with no pondering, approximately offerings that appear to be made in an instant-in the blink of an eye-that really aren't so simple as they appear. Why are a few humans impressive choice makers, whereas others are continually inept? Why do a little humans stick with their instincts and win, whereas others turn out stumbling into errors? How do our brains fairly work-in the workplace, within the lecture room, within the kitchen, and within the bed room? And why are the easiest judgements usually those who are very unlikely to provide an explanation for to others?In Blink we meet the psychologist who has discovered to foretell even if a wedding will final, in response to a couple of minutes of looking at a pair; the tennis trainer who is aware while a participant will double-fault ahead of the racket even makes touch with the ball; the antiquities specialists who realize a pretend at a look. right here, too, are nice mess ups of "blink": the election of Warren Harding; "New Coke"; and the taking pictures of Amadou Diallo by way of police. Blink finds that groovy choice makers aren't those that strategy the main details or spend the main time considering, yet those that have perfected the paintings of "thin-slicing"-filtering the only a few components that topic from an overpowering variety of variables.

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Additional info for Blink: The Power of Thinking Without Thinking

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Use as a reference guide Executives and analysts engaged in a strategic foresight activity, or an activity requiring strategic foresight, can use the book as a credible reference guide to get up to speed quickly on what leading practitioners recommend. Provide a refresher for experienced practitioners The book will be a handy reference for even the most advanced foresight practitioner in need of a quick refresher or of help exploring an unfamiliar facet of strategic foresight. Analysts can review these guidelines to gain insight into different ways of approaching strategic foresight problems, and for self-evaluation and coaching on their existing practice.

Strategic foresight activities are unique among business practices because they deal with the long-term future. ” Framing issues that arise immediately are 1) defining the boundaries of the technology and what is meant by “world of business”; 2) understanding the depth and scope of research required and assessing available resources to accomplish it; and 3) considering the number of alternative scenarios or images likely to be required and what outcomes the client is likely to want. And these are only the beginning.

1 Adjust attitudes, emphasizes the importance of making it clear upfront to those involved that strategic foresight is different from typical management approaches. Most organizations are more comfortable with straightforward challenges that can be answered “correctly” if the right skills and knowledge are applied. Strategic foresight, on the other hand, does not deliver cut-and-dried, right-and-wrong answers. Answers do not emerge immediately, and whether the organization is on the right path is not always clear as the activity proceeds.

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Blink: The Power of Thinking Without Thinking by Malcolm Gladwell


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