By David McNally, Karl D. Speak

ISBN-10: 1605098108

ISBN-13: 9781605098104

New version, REVISED AND UPDATED

In this moment variation in their vintage booklet on own model David McNally and Karl communicate express that constructing a private model isn't really approximately developing a contrived photograph. particularly, it's a technique of researching who you actually are and what you aspire to be. The hallmark perception of this re-creation is that tips on how to identify a powerful and remarkable model is to make a good distinction within the lives of others via making lasting impressions that construct trusting relationships.

McNally and communicate take you thru the method of picking the foremost elements of your model, conveying that model to the realm, checking how heavily your model aligns with very important relationships on your life—particularly your employer—and assessing your development alongside the best way. This completely revised and up to date version gains new fabric on the right way to use social media to construct a robust own model and case stories of people whose own manufacturers have replaced the world.

"Squarely provides the place different books have left off through making a real self-understanding and a powerful photograph of the individual you're and need to develop into to create actual sustainable own change.”
--Stephen Weiss, Former President EDMC on-line greater schooling and previous President and COO Capella schooling Company

“A powerful own model is paramount for powerful management. Be your personal model is a robust and sensible advisor for development deep and significant relationships.”
--Perry Cantarutti, Senior vice chairman, Europe, heart East, Africa, Delta Air Lines

“Be your personal model, whilst utilized inside of a company association, has the ability to speed up the speed of organizational model improvement tremendously.”
--Taras ok. Rebet, President, West Europe, Otto Bock HealthCare GmbH

“From this booklet you’ll event deep introspection and become aware of your individual model to be able to definitely ignite own growth.”
--Heather Backstrom, worker improvement supervisor, Moog, Inc. – plane staff

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Extra info for Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (2nd Edition)

Sample text

It’s the subjective counterpart to the more objective attributes of standards—the part that makes you uniquely yourself in someone else’s mind. Often the words people use to describe style elements will have a strong emotional tinge: friendly, easygoing, intense, aggressive, professional, fun, energetic, introverted, extroverted, controlling, free-spirited, open, or biased. It’s not uncommon, in fact, for people to describe different brands in their lives (people and their experiences with them) strictly in terms of style.

Your values, however distinctive, simply won’t appeal to everyone. Neither will they be relevant to everyone. You can’t be all things to all people, nor should you try to be. So one key determination you need to make in building your Three Important Expectations 27 brand is how relevant specific other people are, or can be, to you. If you’re going to be true to yourself and be acknowledged, accepted, and recognized for who you really are, your core values must be respected in each relationship, not compromised.

How do you define being there for them? Is that the level of performance they expect and need? ■ ■ ■ ■ FIGURE 5. Chip Bell’s Personal Brand Standards Brand Tool Box Personal Brand Model © 1989–2008 Brand Tool Box, Ltd. Consistent superior performance Well-prepared Highly flexible approach Ready to collaborate Three Different Dimensions 41 To build a strong personal brand, it’s critical to recognize that people cannot see your intentions—they can only see your actions. But from their perceptions of those actions, they make judgments about your standards as well as your roles—not only about what you do, but how well you choose to do it.

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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (2nd Edition) by David McNally, Karl D. Speak


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